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Executive Summary Business Concept: The Wiggle~Wave company will be manufacturing a plastic product designed to introduce a revolutionary new method of waving hair to the professional hairdressing industry. The Wiggle~Wave Modular Hair Waving System represents the first major innovation in the industry in many years. Responses from demonstrations of the product to professional hairdressers indicate that once the product is in production it will gain rapid market acceptance due to the many benefits the product offers both in time saving and new creative opportunities. The company is seeking $800,000 over two rounds of financing. The initial financing needs are $50,000 to:
The second round of $750,000 will used to commission the development of 3 four cavity injection moulds, and provide funding for promotional and operational expenses. Capital needs to enter full production are demonstrated below.
The structure of the financing, debt/equity is negotiable depending on the partners needs and the long term interests of the company. Projected financial performance for the first three years of operation are outlined below.
Market:
Competition:
Management: Harold Giles is President of Wiggle~Wave Ltd. He is the founder of the company and inventor of the Wiggle~Wave Modular Hair Waving System. Harold will be involved in all aspects of the Wiggle~Wave operation but particularly in the marketing and sales in the early stages of introducing this product to the market. Deanna Thorson is Manger of Marketing and Sales. Deanna will be will be coordinating the marketing, promotional, and sales activities of the company. Maureen Ellam is providing the financial management expertise, both in the day to day operations and financial strategic planning. Peter Eisenbock is the Operations Manager for Wiggle~Wave Ltd. Peter will be primarily responsible for overseeing the production and shipping of the Wiggle~Wave Modular Hair Waving System
Exit Strategy: While it is not the goal of the company founders to exit during the growth stage of operations, that option will remain open and will depend upon the advantages to the company and the founders. If you are angel or venture capitalist interested in participating in the Wiggle~Wave opportunity, please send us a message containing your name and a contact method. Our e-mail address is wigglewave@yahoo.com.
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